As a pop-culture talking point, Tesla sales highlight changing priorities and demographics and may serve as a predictor for future developments in specific geographic regions. Therefore, it’s not enough to know that Teslas are the leading electric vehicle in the United States. To make informed decisions, you need the most detailed sales data available. That’s where Cross-Sell comes in.
Recently featured in the New York Times, Cross-Sell has compiled the Tesla Registration Report showcasing title and registration data covering the past five years from 20 states. This is more than Tesla’s greatest hits. We dive deep, breaking sales data down by registration counts and zip codes per year over the past 5 years. Here’s a sneak peek at some of the top performers.
California ranks as the top-selling state in the country for Tesla, making up just under half of U.S. Tesla sales. Out of California’s 40 Tesla locations, the San Francisco Bay area is the hottest market.
Tesla sales had a massive spike in 2018, with an increase in year-over-year sales, especially in the second half of 2018.
Florida ranks as the second-highest state for Tesla vehicle sales. It saw the biggest increase in Tesla sales during 2018, with consistent growth over the next three years, wrapping up 2020 with over 13,000 registrations in the state.
As sellers go, Tesla Tampa recorded over 20% of sales, while Miami area Tesla stores recorded 36 percent of sales combined. The highest concentration of Tesla buyers exists in the Miami and Orlando areas.
By comparing their sales data with 2019’s metrics, we can use insights into changing purchasing habits to infer Tesla’s market status for the eventual pandemic recovery.10,000 registrations in 2020, making them the third-highest performing market for Tesla.
Only around 4,000 Tesla units separate them from Florida. Texas saw its most significant incline in Tesla sales during 2018 and 2019. The state will likely see continued growth as the Tesla factories move in from California.
While the top 3 states may not be surprising, delving deeper into the data reveals that several less-obvious states show major increases in Tesla registrations. Additionally, smaller pockets of Tesla fans in more isolated areas have collected a surprising number of sales. This indicates that Tesla’s popularity penetrates beyond dense urban and suburban populations, and buyers are eager to travel great distances to bring home their own buzz-worthy vehicle.
As the United States reflects on the drastic lifestyle changes caused by the pandemic, analysts continue to study its effects on our buying trends. Typically, Teslas are perceived as high-end, high-cost status symbols. By comparing their annual sales data, we can track trends on the purchasing habits to infer Tesla’s market status for the eventual pandemic recovery.
To purchase the most in-depth Tesla sales data on the market, visit our official Tesla Report page at Cross-Sell.com.