Genesis Luxury Sales Low Again For 2019

Written by Admin | March 12, 2019

Genesis has been struggling with sales since 2016 when it was spun off from Hyundai . 2019 sales give no indication of change.

The Genesis is a beautiful car in the Luxury sedan segment topping competitor Porsche in many key satisfaction studies. Genesis topped J.D. Power’s 2018 APEAL study.

These accolades however are not enough to help with US sales in a market that is trending towards SUV’s. Hyundai says they see a long-term strategy on it’s success; but its’ 2019 sales numbers from Cross-Sell’s car registration database of 23 states does not show this.

[vc_line_chart x_values=”Jan;Feb;Mar;Apr;May;Jun;Jul;Aug;Sep;Oct;Nov;Dec;” values=”%5B%7B%22title%22%3A%222016%22%2C%22y_values%22%3A%220%3B0%3B0%3B0%3B0%3B0%3B0%3B110%3B408%3B672%3B763%3B870%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%222017%22%2C%22y_values%22%3A%221109%3B969%3B1044%3B908%3B1025%3B1081%3B980%3B1246%3B981%3B1206%3B1451%3B1389%22%2C%22color%22%3A%22orange%22%7D%2C%7B%22title%22%3A%222018%22%2C%22y_values%22%3A%221174%3B1143%3B1075%3B898%3B963%3B754%3B644%3B769%3B604%3B612%3B515%3B423%22%2C%22color%22%3A%22green%22%2C%22custom_color%22%3A%22%23f7be68%22%7D%2C%7B%22title%22%3A%222019%22%2C%22y_values%22%3A%22442%3B162%22%2C%22color%22%3A%22sandy-brown%22%2C%22custom_color%22%3A%22%23b97ebb%22%7D%5D” title=”Genesis Sales in Cross-Sell’s 23 states”]

[vc_line_chart legend=”” x_values=”FL;CA;TX;NC;IL;OH;VA;MD;MI;IN;” values=”%5B%7B%22title%22%3A%22Sales%22%2C%22y_values%22%3A%228079%3B6856%3B2848%3B1524%3B1394%3B1006%3B911%3B595%3B524%3B482%22%2C%22color%22%3A%22blue%22%7D%5D” title=”Genesis Sales by State”]

The G80 is definitely outselling the G90 with 21,003 total sales compared to 5,387 sales. However, it seems the difference in models is declining as shown below:

2016

G80 – 2484
G90 – 339

2017

G80 – 10560
G90 – 2829

2018

G80 – 7488
G90 – 2086

2019

G80 – 471
G90 – 133

[vc_line_chart legend=”” x_values=”3.3T PREMIUM;3.3T Sport;3.8L;5.0L Ultimate” values=”%5B%7B%22title%22%3A%22Sales%22%2C%22y_values%22%3A%222990%3B3244%3B15930%3B4225%22%2C%22color%22%3A%22blue%22%7D%5D” title=”Genesis Trim Sales”]

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