Automotive stakeholders are curious how U.S. auto sales will fare through the coronavirus pandemic. At Cross-Sell, we took a look at unique markets where the most cases of COVID-19 were reported to see what impact it had on new and used sales.
The below results reflect seller data in the Denver market.
| March 2019 | March 2020 | |
| New | 16,417 | 11,825 |
| Used | 38,839 | 28,087 |
| Jan 2020 | Feb 2020 | Mar 2020 | |
| New | 18,613 | 19,545 | 11,825 |
| Used | 36,734 | 37,017 | 28,087 |
Overall, We see a 27.7% drop in March 2020 over March 2019 and a 29.4% drop over February 2020. February is historically not a great month for U.S. auto sales because of the cold weather and the manufacturer incentives that wrap up in January.
Dealer Spotlight: Schomp Subaru
Schomp Subaru was certainly expecting bigger numbers in March of 2020, until COVID-19 came. Their new car sales in march of 2020 nearly cut in half from February 2020. The store made it clear to customers that the store would continue the service side of the business as normal, but buying a car required a virtual appointment with a member of their sales team.
| March 2019 | March 2020 | |
| New | 174 | 159 |
| Used | 75 | 91 |
| Jan 2020 | Feb 2020 | Mar 2020 | |
| New | 257 | 317 | 159 |
| Used | 89 | 127 | 91 |
By all accounts, automotive will likely see similar or worse numbers through April 2020 as the COVID-19 case load continues to grow. Denver has less than 1,000 cases and almost 2,000 cases in the surrounding markets.
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