Despite the unprecedented challenges presented throughout 2020, the auto industry rose to the occasion. Our team at Cross-Sell ran an analysis of our database to isolate the pandemic’s top-performing New Sellers, Segments, and Vehicles to close out 2020. Here’s what we discovered.

The 2020 Top New Car Sellers

1. Tesla Motors
2. Longo Toyota
3. Al Hendrickson Toyota
4. Brunswick Auto Mart
5. Norm Reeves Honda Superstore Cerritos

The 2020 Top New Car Makes

1. Toyota (994,630 units sold)
   • Toyota vehicles are well known for their reliability and dependability, making them a favorite among car buyers.
2. Chevrolet (886,335 units sold)
   • Chevys are a popular choice thanks to their affordability across car models.
3. Ford (881,422 units sold)
   • When it comes to getting the most out of your money, most buyers look no further than a Ford. Prioritizing green and self-driving technologies has earned them an edge over other brands.
4. Honda (723,591 units sold)
   • Hondas represent reliability, durability, and performance to many brand loyalists, and they continue to attract new customers each year.
5. Nissan (397,370 units sold)
   • Known for their technical prowess, low maintenance, safety, and style, Nissans consistently bring a whole lot of value into one package.

The 2020 Top New Car Models

1. Ford F-150 (237,027 units sold)
   • The Ford F-150 is popular for numerous reasons, but the obvious reasons are its price, both of the vehicle and repairs, reliability, and the model’s constant evolution.
2. Chevrolet Silverado 1500 (234,662 units sold)
   • Called the “People’s Truck” by digital trends, with its affordable price and reliability, it’s no surprise that the Silverado comes in at the number 2 model slot.
3. Honda CR-V (179,669 units sold)
   • A practical SUV with enough space to transport the whole family and their gear, the Honda CR-V is a reliable and reasonably priced compact SUV worth the spot on your lot.
4. Honda Civic (167,765 units sold)
   • Synonymous with compact cars, the Honda Civic has been a household name and a top-selling model for decades.
5. Toyota RAV4 (159,015 units sold)
   • The RAV4 underwent a major redesign through 2019 and 2020, which seems to be a hit with buyers. With commendable fuel economy and availability as a hybrid, this vehicle is worth adding to your inventory.

Top 2020 New Car Segments

1. Compact Sport Utility (1,929,532 units sold)
2. Full-sized Sport Utility (1,369,115 units sold)
3. Full-sized Pickup (916,415 units sold)
4. Compact (497,857 units sold)
5. Mid-sized (489,401 units sold)

Over the past decade, SUVs have skyrocketed in popularity due to their perceived safety, cargo room, capability, and superior value proposition. It’s no wonder that they occupy just over 40% of the New Car market segment.

Furthermore, with Toyota, Chevy, and the F-150 and Silverado taking the top market spots, the correlation to full-sized pickups occupying 11.9% is also no surprise.

Want to know how the rest of the industry did? Get access to Cross-Sell data today!