Automotive stakeholders are curious how U.S. auto sales will fare through the coronavirus pandemic.  At Cross-Sell, we took a look at unique markets where the most cases of COVID-19 were reported to see what impact it had on new and used sales. 

The below results reflect seller data in the Los Angeles market. 

Overall, We see a 10.5% drop in March 2020 over March 2019 and a 6.2% drop over February 2020. February is historically not a great month for U.S. auto sales because of the cold weather and the manufacturer incentives that wrap up in January. March typically reflects higher sales from pent-up demand in February. 

Dealer Spotlight: Longo Toyota

Longo Toyota, the iconic No. 1 selling Toyota dealer in the U.S. closed their store from March 17 – March 31, 2020. A message from General Manager Doug Eroh states. “Guests wishing to shop from home can utilize our Express Store on express.longotoyota.com to shop, configure, purchase and arrange home delivery of any new or pre-owned Toyota for April 1, 2020 or after. Guests wishing to have their service performed at their home or office (select services only) can call to arrange mobile service.”

Their sales were only slightly impacted. This suggests that sales in the beginning of March were very strong and tapered off once Longo Toyota closed their store.

With the COVID-19 caseloads still increasing in the U.S. in early April and no clear way to open back up the country, April sales could be gut wrenching. 

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