When it comes to vehicles, many people tend to have a strong loyalty towards the segment or type of vehicle they are driving and buying, rather than the brand itself. This loyalty stems from various factors, including personal preference, lifestyle, and even cultural influences. For example, some individuals may be die-hard fans of SUVs, appreciating their spaciousness, versatility, and ruggedness, regardless of the brand. Others may have a deep admiration for sports cars, appreciating the thrill and adrenaline rush that comes with owning and driving such vehicles. And then there are those who simply prefer the practicality and fuel efficiency of sedans or the convenience of owning a compact car.

In these cases, the brand may take a backseat to the overall segment or type of vehicle that aligns with their needs and desires. This loyalty to the vehicle segment is a testament to how deeply connected individuals can become with their cars, as they seek a vehicle that not only serves their practical needs but also reflects their personality and lifestyle.

Because of these factors, vehicle segment data can be extremely important to a dealership's strategic approach to winning more sales. 

Data Digging into Vehicle Segment Trends

Understanding vehicle segment sales data is crucial for a car dealership and often overlooked when it comes to sales data. By digging into this data, dealerships can gain valuable insights into the preferences and trends of their target audience, and tailor inventory and marketing strategies to meet the demands of potential customers.

For example, if SUVs are the most popular vehicle segment in a particular area, a dealership can focus on stocking a wide variety of SUVs from different brands to cater to the needs and preferences of SUV enthusiasts. Additionally, by analyzing the data further, dealerships can identify emerging trends of specific SUV models in specific zip codes and adjust their marketing tactics accordingly.

Instead of a blanket advertising campaign across all target markets, dealerships can target the most popular segment and model across different markets with heat mapping and zip code analysis reports. Maybe there is an SUV on the lot that was in demand 30 days ago but never sold. Using segment trends, dealerships and marketing agencies can pinpoint the top-selling SUV market and top-selling market for that specific model. Market to both and its a win-win!

Ultimately, by leveraging vehicle segment sales data, a car dealership can better understand its customers' preferences and position itself to win more sales.