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Archive for category: Automotive Sales

Vehicle Price Trends 2022: The Post-Pandemic Used Car Market

It’s nearly impossible to keep track of everything dealerships need to be concerned about in 2022. Between supply chain issues and chips shortages, skyrocketing gas prices, the rise of electric vehicles, online vehicle shopping, and soaring prices across the board, nothing seems to be going quotes as planned. 

Navigating your dealership through all of this chaos is nearly unthinkable — unless you’re staying informed about the latest industry trends and forecasts.

In this article, we’ll explore what’s been happening nationwide with used car prices, share expert predictions for what’s next, and demonstrate how targeted vehicle data can help you navigate these price changes. 

10 Best Ways to Analyze Automotive Data and Sell Strategically

Why is understanding the automotive market share in your area important?

Automotive market share is simply the distribution of total vehicle sales in your area by dealership—each dealership makes up a percentage of total sales in the market. Understanding who your competitors are, and where you stand in relation to them, can help you develop new marketing strategies, and increase your slice of the automotive market share pie.

8 Automotive Industry Trends To Watch In 2022

2022 is set to be a rollercoaster year for the automotive industry. Coming out of the pandemic, people are ready to drive again — but we’re also facing massive supply chain issues, restricted buyer budgets, and higher-than-ever gas prices.

Accounting for all these factors will require skilled, specialized auto marketing. That’s why we’ve compiled the top eight automotive industry trends in 2022 so that you can create informed, savvy digital marketing campaigns for your dealership.

3 Ways Auto Data Can Revolutionize Car Dealership Marketing

When working in digital marketing for car dealerships or specialized auto marketing, it’s imperative to know that every dollar you spend on advertising is producing a worthwhile ROI. 

Take a look at the facts: in 2021, the US spent $13.29 billion on automotive digital marketing with an average of $205 spent per lead. That’s an outlandish price point, especially considering that the average buyer conversion rate in the auto industry is a measly 2.0%.

Why Dealerships Can’t Succeed Without Automotive Data

The past year saw the closure of thousands of dealerships across the United States. Now that we’re starting to recover, the power struggle between online sales and revitalized dealerships is more fraught than ever. 

Surveys suggest that 18% of auto buyers would buy sooner if there were an online purchase option available to them. Today’s customers are also more informed, more cautious, and even more determined to find the best deal.  

Why Car Dealers are Flocking to Auto Data Strategies

With the rise of social media and an ever-increasing global interconnectedness, competition for buyers’ attention is steeper than it’s ever been. Suddenly your business is forced to reckon with the desires of unpredictable and ever-shifting demographics, and compete with companies you never knew existed. 

If you want to be successful in this new climate, your dealership needs to do more than simply sit back and sell cars. You need to dive headfirst into these new waters and follow the current to understand what the people really want. 

How Can Automotive Sales Stats Bolster Your Dealership?

According to The Annual Automotive Franchise Activity Report, the number of new-car dealerships in the United States has fallen for the first time since 2013. 

On a national scale, this decrease is probably no reason to panic. But for small dealerships all around the country, this statistic may feel like the canary in the coal mine. With city and state migration higher than ever, population numbers are in flux. Far too many businesses have been forced to shut down due to the lack of demand in their areas.

How do you resist these sorts of stats in order to stay afloat within the automotive industry? Well, the real answer is you don’t. Instead you use them to your advantage.